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FOR HOMEOWNERS · PROPERTY MANAGEMENT

The place your home belongs.

A local, family-owned team that cares just a little bit more, works just a little harder, and treats every home the way we’d want ours to be treated.
LET’S TALK
WHY OWNERS COME TO US
A better way to hand off your home.
Most homeowners we work with have already tried one of the big managers, or run the property themselves for a while. Here’s what usually brings them to Pink Chair.

«I’m just a listing on a spreadsheet.»

Big managers grow fast and can’t slow down for individual homes. Your property becomes a line item, not a partnership.

«I don’t know who’s actually in my home.»

Guest screening at scale is a checkbox. We know every guest by name because there aren’t hundreds of them each month.

«Nobody picks up the phone.»

Kelly, Josh, and Emily answer their own calls and emails. If something needs a decision, you get a real conversation — not a ticket number.
WHAT’S INCLUDED
Comprehensive management, boutique attention.
Every home gets the same attention — from listing photography and pricing strategy through guest care, cleaning oversight, and monthly reporting. Here’s the scope in plain English.

Local Area Expertise

We know the local rental market and advise on tourism taxes, rental restrictions, vendor selection, and much more.

Marketing & Distribution

Our vast network includes past renters, buyers, sellers and prospects, along with inquiries from the PCR website, VRBO, Airbnb, MLS & Furnish Finder.

Dynamic Pricing

A flexible approach that balances rental rates with occupancy to optimize your return on investment. Seasonal, event-based, and day-of-week rates — set by hand, reviewed monthly.

Home Staging & Photography

Expertly staged properties utilize design principles and current trends to create highly desirable living spaces. Professional photos capture the essence of your home — so guests can picture themselves in it before they book.

Cleaning & Inspections

Two separate touchpoints between guests — cleaning and a follow-up inspection. It’s how we catch small things before they become a bad review.

Guest Care & Reporting

Every inquiry answered by a real person. Every booking, expense, and review visible to you through the owner portal, plus a monthly statement you can actually read.

Fees and revenue splits vary by property. We share those transparently on our first call — no online calculator, because every home is different.

LET’S TALK
LET’S SEE IF WE’RE A FIT

Tell us about your home.

Kelly or Josh will follow up within one business day. No newsletters, no automated sequences — just a real conversation.
OWNER TESTIMONIALS
From the people who trust us with their homes.
A few words from Pink Chair homeowners. Some of them prefer their names off the internet — we respect that. All quotes are real, and provided with permission.

«Switched to Pink Chair after two larger managers. Bookings are up, reviews are better, and they actually pick up the phone.»

Homeowner, Madeira Beach

«They treat our beach house like it’s their own. That’s the shortest way I can say it.»

Homeowner of Pass-a-Grille

«Kelly walked us through the transition from our previous manager step by step. Six months in, we’ve never looked back.»

Property owner, St. Pete Beach

«They treat our beach house like it’s their own. That’s the shortest way I can say it.»

Homeowner of Pass-a-Grille

«Kelly walked us through the transition from our previous manager step by step. Six months in, we’ve never looked back.»

Property owner, St. Pete Beach
READ ALL REVIEWS
FIRST CONVERSATION TO FIRST GUEST
A calm, four-step onboarding.
Bringing a new home into the portfolio takes a few weeks. Here’s the shape of it — and what you can expect from us at each stage.
01

The First Call

A relaxed conversation with Kelly or Josh about your home, your goals, and whether Pink Chair is the right partner. No pitch deck. No pressure.
02

In-Person Walk-Through

We visit your home to see it firsthand — photograph in progress, note upgrades or preparations that would strengthen the listing.
03

Setup & Launch

Listing photography, copy, pricing, and channel distribution. Owner portal setup, calendar sync, and vendor coordination.
04

First Guest, then Rhythm

Your first booking, first review, first monthly report. We check in weekly at the start, then settle into a rhythm you’re comfortable with.
QUESTIONS OWNERS OFTEN ASK
A few things worth asking.
If your question isn’t here, ask us on the first call. Nothing is off-limits.
What kinds of homes do you take on?
Single-family beach homes, condos, and townhomes in our service area — Pass-a-Grille, St. Pete Beach, Madeira Beach, Downtown St. Petersburg, and Tierra Verde. If it’s outside the area, we’ll be honest and pass.
How does your fee structure work?
Our management fee is a percentage of booking revenue and depends on the home and the scope of what you’d like us to handle. We share the specifics on the first call — no online calculator, because every home is different.
How long does it take to onboard a new home?
From the first call to the first booking is typically two to four weeks, depending on photography scheduling and any pre-launch prep. We walk through the full timeline together upfront.
Do you take homes not on the beach?
Some — Downtown St. Petersburg homes without direct beach access have a real audience. We’re selective about location because we know which listings can deliver both revenue and guest experience.
What if I already have a manager?
Most owners we work with came from another manager. We handle the transition quietly — often coinciding with a natural break in the season — and coordinate directly with your current company where appropriate.
Can I still use my own home?
Of course. Blackout dates for personal use are set by you, at any time, through the owner portal or by asking us directly. It’s your home.
STILL HAVE QUESTIONS?